Mobile/smartphone app

Application that performs a specific function on a handheld device.

Banner or button ad (single or campaign)

Video, text, or static (such as GIF or Flash), including floating, fold-over, peel-back, and expandable (must show 2-3 pieces if campaign).

SEO Campaign

Must show 2-3 pieces including strategy, keywords, ad previews, and ad results.

PPC Campaign

Targeted, measurable, and interactive marketing using PPC. Must show 2-3 pieces including strategy, ads, and ad results.

Video, Corporate overview

Videos that provide a comprehensive overview of a company, highlighting its mission, values, services, and achievements. Successful entries will effectively communicate the company's brand story, engage the audience, and convey key messages clearly and compellingly.

Video, Promotional (new service, product, etc.):

Videos designed to promote a new service, product, or initiative. Entries should demonstrate how the video effectively introduces the offering, highlights its unique features, and drives audience interest and engagement. Winning entries will showcase creativity, clear messaging, and measurable impact on the target audience.

Animation: 2D

Application that performs a specific function on a device. 2-dimensional shapes are flat and only have two dimensions: length and width. Including: squares, rectangles, circles, triangles, and more.

Animation: 3D

Application that performs a specific function on a device. Moving images must be in a three-dimensional (3D) environment, giving the illusion that these digital objects are moving through a 3D space.

Social media strategy:

Comprehensive strategies that outline the use of various social media channels to achieve specific marketing goals. Entries should detail the strategic approach, target audience, content plan, and metrics for success. Winning strategies will demonstrate innovation, effective use of social media tools, and measurable results.
Must show 2-3 pieces.

Organic social media campaign:

Campaigns that leverage organic (non-paid) social media efforts to drive engagement and traffic. Entries should highlight creative content, audience interaction, and the overall impact of the campaign. Successful campaigns will showcase significant organic reach, engagement, and measurable outcomes.

Paid social media campaign

Campaigns that use paid social media advertising to achieve marketing objectives. Entries should detail the ad strategy, targeting methods, creative execution, and performance metrics. Winning campaigns will demonstrate effective use of budget, high engagement rates, and measurable ROI.

YouTube page:

Branded home page for a YouTube account.

Employee Advocacy and Thought Leadership

Programs that encourage and empower employees to promote their company and its products or services through their own social channels, speaking engagements, thought leadership opportunities, etc.

Microsite:

Auxiliary site(s) designed to support a main site, campaigns or promotions. Successful entries will feature focused content, seamless integration with the main site, and measurable impact.

Website (Budget under $25,000):

A set of related web pages containing content such as text, images, video, audio, etc. Successful websites will demonstrate clear messaging, intuitive navigation, and measurable results.

Website (budget $25,001 to $50,000):

A set of related web pages containing content such as text, images, video, audio, etc. Successful websites will demonstrate clear messaging, intuitive navigation, and measurable results.

Website (budget over $50,001 to $100,000):

A set of related web pages containing content such as text, images, video, audio, etc. Successful websites will demonstrate clear messaging, intuitive navigation, and measurable results.

Website (Budget over $100,001 to $250,000):

A set of related web pages containing content such as text, images, video, audio, etc. Successful websites will demonstrate clear messaging, intuitive navigation, and measurable results.

Website (Budget over $250,001):

A set of related web pages containing content such as text, images, video, audio, etc. Successful websites will demonstrate clear messaging, intuitive navigation, and measurable results.

Landing Page:

A single webpage used for a digital marketing campaign. Successful landing pages will show measurable results in campaign goals.

eCommerce Website:

Websites designed for online retail. Successful eCommerce websites will demonstrate high conversion rates, customer satisfaction, and measurable sales growth.

Fraction page advertising (single or campaign):

Print ads that occupy a fraction of a page. Must show 2-3 pieces if part of a campaign.

Full page or spread advertising (single) - Budget under $50,000

Full-page or spread ads created with a budget under $50,000.

Full page or spread advertising (single) - Budget over $50,000

Full-page or spread ads created with a budget over $50,000.

Full page or spread advertising (campaign) - Budget $50,000 or less:

Entries should showcase cohesive design, consistent messaging, and strategic execution. Must show 2-3 pieces.

Full Page or spread advertising (campaign) - Budget over $50,000:

Entries should showcase cohesive design, consistent messaging, and strategic execution. Must show 2-3 pieces.

Original photography

Must show 2-3 pieces.

Original illustration

Hand-drawn or computer-generated art.

F1 Billboard or large banner (single or series):

Billboard or large banner displayed in an airport, on a roadway etc. (must show 2-3 pieces if series).

F2 Mass transit or vehicle graphic (single or campaign):

These can include full vehicle wraps, partial wraps, or vinyl graphics. Must show 2-3 pieces if campaign.

Small tradeshow exhibit (500 sq ft or less):

This includes a backwall, tabletop exhibit, kiosk, etc.

Large tradeshow exhibit (over 500 sq ft):

This includes a peninsula, island, etc.

Tradeshow campaign

Comprehensive campaigns that include all aspects of tradeshow participation, from pre-show marketing to post-show follow-ups. Must show 2-3 pieces.

Fixed installation:

Displays installed in permanent locations such as building lobbies, stadiums, etc.

Themed special event (internal or external):

Event organized for a specific audience, such as employees or customers

Virtual Event (internal or external):

Virtual event or workshop organized for a specific audience, such as employees or customers

Newsletter, print or electronic (16 pages or less):

Must submit 2-3 issues

Magazine, print or electronic (regular publication over 16 pages):

Must submit 2-3 issues

Custom-published magazine, print or electronic:

Single-edition magazine supplement

Capabilities booklet or brochure (4 pages or less)

Capabilities booklet or brochure (over 4 pages)

Product, equipment, or parts catalog

Must show 2-3 pieces including strategy, keywords, ad previews, and ad results.

Technical sheet or bulletin (single or series):

Must show 2-3 pieces if series

Sales package or media kit:

Package of information about a company

Promotional item (Budget $20 each or less)

Promotional item (Budget over $20 each)

Interactive presentation:

PowerPoint, Keynote, PDF, Flash, or HTML5

Account-based marketing campaign or strategy:

Documented strategies and plans for account-based marketing campaigns. Entries should highlight strategic planning, targeted content, and cohesive execution. Successful campaigns will demonstrate high engagement with target accounts and measurable impact on sales.
Must show 2-3 pieces with documentation of strategy and plan.

Customer relationship management or Loyalty Program:

Must show 2-3 examples 

Flat direct mail piece (single or campaign):

Must show 2-3 pieces if campaign

Dimensional direct mailer (single or campaign):

Must show 2-3 pieces if campaign

Branding or rebranding campaign:

National or global program to establish or refocus a company or product brand image (must show 2-3 pieces)

Identity standards / manual:

The visual aspects that form part of the overall brand

Logo design

Tagline

Annual report

Internal branding program:

Program defining the image of the organization for employees and providing guidance for their actions

Internal newsletter or magazine (print or electronic):

Regular publication delivered to employees (must submit 2-3 pieces)

Internal video (single or periodic):

Regular video (live or prerecorded) delivered to employees (must submit 2-3 videos)

Internal marketing / communications strategy:

Strategy to communicate to employees within an organization

Public relations campaign:

Must submit 3 or more items from the list above

Single PR effort:

Must submit 1 item from the list above.

Media Kit

Crisis Management:

Must submit 1 item from the list above

Non-profit campaign

Must submit 3 or more items from the list above

Single non-profit effort:

Must submit 1 item from the list above

Integrated marketing communications program (Budget $50,000 or less):

Entries should highlight effective use of multiple channels, to create a cohesive message that resonates with the target audience.

O2 Integrated marketing communications program (Budget $50,001 to $99,999):

Entries should highlight effective use of multiple channels, to create a cohesive message that resonates with the target audience.

Integrated marketing communications program (Budget $100,000 to $200,000):

Entries should highlight effective use of multiple channels, to create a cohesive message that resonates with the target audience.

Integrated marketing communications program (Budget over $200,000):

Entries should highlight effective use of multiple channels, to create a cohesive message that resonates with the target audience.

Lead generation campaign:

Lead generation campaigns focused on attracting and converting potential customers through integrated strategies. Must show 2-3 pieces.

Email campaign:

More than one email directed to a specific audience (must show 2-3 pieces from campaign)

Blog:

Blog published by or on behalf of an organization on a routine basis, or a report specifically addressing an issue

eBook:

Must show example 

Case Study:

Must show example

White Paper:

Must show example

Q1 Qualitative and / or quantitative research project:

Include data such as words, pictures, objects, or numbers

TV commercial (single or campaign)

Radio commercial (single or campaign)

Webinar, webcast, or podcast:

Broadcast presented over the Internet (live or pre-recorded), or routine chronological commentary videos

Product Marketing Plan

Detailed plans for marketing specific products or product lines. Successful entries will exhibit clear objectives, target audience analysis, competitive positioning, and integrated marketing tactics.

Product Marketing Campaign

Integrated marketing campaigns focused on specific products. Winning entries will demonstrate creative messaging, effective use of multiple channels, and strong alignment with product positioning. Must show 2-3 pieces.

Content and Imagery Creation

AI tools and platforms assisting in creating B2B marketing content and/or imagery. Winning entries will demonstrate innovative use of AI for tasks such as copywriting or image generation.

Innovation in Marketing

Groundbreaking AI technologies and applications significantly impacting B2B marketing practices. Successful innovations will show measurable impact on marketing effectiveness, efficiency, or customer experience in B2B contexts.