Best Of Awards

Winners

Rookie Of The Year

Management Control: Momentum: MCi's LL
Access User Conference!

Best Of Show

SLB: Science Rob, Episode 1: What Makes A Good Reservior to Inject and Store CO2?

Judge's Choice Award

Pennebaker: Dräger FDIC 2023 Trade Show Integrated Campaign

Best Of Oil & Gas

SLB: Science Rob, Episode 1: What Makes a Good Reservoir to Inject and Store CO2?

Agency Of The Year

VISION Production Group: Space Center Houston Rebrand Video

People's Choice Award Winner

BlueByrd: Birkman International
Website

Category A:   Digital Marketing
A1

Mobile/smartphone app

Award of Excellence

  • SLB: VX Spectra Surface Multiphase Flowmeter: Augmented Reality Application

Lantern Award: Oceaneering International, Inc: Magnified Mobile Application

A2

Banner or button ad (single or campaign)

Award of Excellence

  • Pennebaker & Nine Energy Service: Nine MS Spacer Banner Ad

Lantern Award: Romero Creative and Marketing: Zters Banner Ads

A3

SEO Campaign

Award of Excellence

  • Highway 9 Consulting: United Poly Systems Pillar Page
  • Marketing Refresh: Dyson Corp.'s Journey to Attracting Target Customers

Lantern Award: Craig Group: SEO Campaign for C&D Scrap Metal

A4

PPC Campaign

Lantern Award: Marketing Refresh: Generating Targeted Leads for the Sales Team

Category B:   Video
B1

Video, Corporate overview

Award of Excellence

  • BrandExtract: Society of Exploration Geophysicists Launch Video
  • Corva: Corvacon 2022 Keynote Intro Video
  • Foster Marketing: Dura-Bar Video Package
  • Romero Creative and Marketing: Catalyst Back to the Bank

Lantern Award: BrandExtract: RPRV "Day in the Life" Video

B2

Video, Promotional (new service, product, etc.):

Award of Excellence

  • Adhere: Wellmatics: Phire Wall
  • SLB: EcoShield Geopolymer Cement-Free System
  • SLB: Performance Live Digitally Connected Service for Frac Operations
  • Upright Digital: Daniel Energy Partners - Thrive Energy Conference 2022
  • Upright Digital: Daniel Energy Partners - Permian Basin BBQ Recap Video

Lantern Award: SLB for Science Rob, Episode 1: What Makes a Good Reservoir to Inject and Store CO2?

B3

Animation: 2D

Award of Excellence

  • BCCK & Foster Marketing: BCCK G2R-Flex™ Whiteboard Animation
  • Romero Creative and Marketing: Catalyst Animated Video

Lantern Award: SLB: HFTO Suppressor Dampening Tool

B4

Animation: 3D

Award of Excellence

  • BlueByrd Strategic Sales & Marketing: PXGEO's MantaRay 3D Animation
  • Corva: 3D Geoscience Animation
  • Motion Giraffx: ProFrac's Electric Fleet
  • Oceaneering: 2022 Oceaneering Holiday Card
  • SLB: Aegis 3D-Printed Armor
  • SLB: Saving Sandy—A Sidewall Coring Story of Unconsolidated Rock
  • SLB: The FPSO Coalition: Evolve to Perform

Lantern Award: VISION Production Group: Space Center Houston Rebrand Video

Category C:   Social
C1

Social media strategy:

Award of Excellence

  • Adhere: Effex "Ask Louis" Series
  • Greater Houston Partnership: Greater Houston Partnership Social Media Strategy
  • SLB: SnapScan Rapid Bit Grading Application
  • SLB: Science Rob CCS Video Series

Lantern Award: Stress Engineering Services: Stress Engineering Services 50th Anniversary Social Campaign

C2

Organic social media campaign:

Award of Excellence

  • BrandExtract: Milestone Social Media Campaign
  • Corva: Social Media Growth Campaign
  • Insperity: Insperity Thought Leadership Social Media Campaign
  • The Bea Connected Team: From Briefs to Breakthroughs: How The Bea Connected Team Elevated Undies For Everyone on Social Media!

Lantern Award: SLB: Automated Lithology

C3

Paid social media campaign

Award of Excellence

  • Adhere: J Turner ORA App Download
  • GD Energy Products: Innovation: Built to Lead the Industry
  • SLB: The FPSO Coalition: Evolve to Perform

Lantern Award: Pennebaker & Nine: Nine Recruitment Social Media Campaign

Category D:   Website
D1

Microsite:

Lantern Award: Pennebaker & BKV: BKV 2022 Sustainability Report Microsite

D2

Website (Budget under $25,000):

Award of Excellence

  • Digi-Clicks: Mama Lycha Website Design & Development
  • Highway 9 Consulting: Plasma Development Website

Lantern Award: Marketing Refresh: Improving Credibility and Supporting Revenue Growth Website

D3

Website (budget $25,001 to $50,oo0):

Award of Excellence

  • Pennebaker and Lyndsay Bray Coaching Group: Lyndsay Bray Coaching Group Website

Lantern Award: Craig Group: Website for C&D Scrap Metal

D4

Website (budget over $50,001 to $100,000):

Award of Excellence

  • Insperity: Insperity Website Redesign
  • TGS: TGS Website Redseign

Lantern Award: BlueByrd Strategic Sales & Marketing and Birkman International: Birkman International Website Redesign

D5

Website (Budget over $100,001 to $250,000):

Award of Excellence

  • Pennebaker & Powell Industries: Powell Industries Website

Lantern award: BrandExtract: S&B Website

D6

Website (Budget over $250,001):

Lantern Award: BrandExtract: Society of Exploration Geophysicists Website

Category E:   Print
E2

Full page or spread advertising (single) - Budget under $50,000

Award of Excellence

  • Upright Digital: BJ Energy - Oil & Gas Investor Ad

Lantern Award: Pennebaker & Drager: Dräger FDIC 2023 Show Guide Full Page Ad

E7

E7 Original Illustration: Hand-drawn Or Computer-Generated Art

Award of Excellence

  • Pennebaker & Lyndsay Bray Coaching Group: Lyndsay Bray Coaching Group Original Illustrations
Category F:   Outdoor and Large Format
F1

Billboard Or Large Banner

Award of Excellence

  • SLB: Epilogue dual-string barrier evaluation

Lantern Award: Pennebaker & Dräger: Dräger FDIC 2023 Tradeshow Outdoor Banners

F2

Mass Transit Or Vehicle Graphic

Lantern Award: Foster Marketing: PSS Trailer Wraps

Category G:   Trade Show & Special Events
G1

Small tradeshow exhibit (500 sq ft or less)

Award of Excellence

  • 2020 Exhibits: Viking Cloud @ ETA Transact 2023

Lantern Award: Insperity: Insperity at 2022 Inc 5000 Conference

G2

Large tradeshow exhibit (over 500 sq ft)

Award of Excellence

  • 2020 Exhibits: Lowe's @ NAHB IBS 2023
  • TGS: 2023 TGS IMAGE Tradeshow Booth

Lantern Award: Pennebaker & Dräger: Drägertown SCBA Stadium - FDIC 2023

G3

Tradeshow campaign

Award of Excellence

  • BrandExtract: Bibliotheca ALA Campaign
  • Pennebaker & Drager: Drägertown SCBA Stadium - FDIC 2023

Lantern Award: Oceaneering: Offshore Technology Conference (OTC) 2023

G4

Fixed installation:

Award of Excellence

  • 2020 Exhibits: Chevron Center for Education and Golf | Diagrammatic & Topographical Feature Wall
  • Upright Digital: The Lounge Podcast Studio

Lantern Award: Phillips 66: Phillips 66: Inclusion & Diversity Art Installation

G5

Themed Special Event

Award of Excellence

  • 2020 Exhibits: Annual Company Sales Kick Off Meeting
  • Corva: Corvacon 2023
  • Insperity: InCompass 2023
  • Phillips 66: Phillips 66 Astros Day
  • VISION Production Group: American Heart Association 2023 Paul "Bear" Bryant Awards

Lantern Award: Management Controls: Momentum: MCi's All-Access User Conference

G6

Virtual Event

Lantern Award: Univar Solutions: Univar Solutions Innovation Day: The Future of Distribution Virtual Event

Category H:   Newsletters & Magazines
H3

Custom-published magazine, print or electronic:

Lantern Award: Insperity: Insperity Magazine: The Great Resignation

Category I:   Sales Enablement Tools
I1

Capabilities booklet or brochure (4 pages or less)

Upright Digital: Dynamis Power Solutions - Brochure

I2

Capabilities booklet or brochure (over 4 pages)

Award of Excellence

  • Insperity: Middle Market We Grow With You Brochure

Lantern Award: BlueByrd Strategic Sales & Marketing: Sales Tool & Illustration for TechnipFMC

I3

Product, equipment, or parts catalog

Lantern Award: Highway 9 Consulting: Ideal Energy Solutions Chemistry Glossary

I4

Technical sheet or bulletin (single or series):

Award of Excellence

  • Highway 9 Consulting: Ideal Energy Solutions Product Comparison Guides

Lantern Award: SLB: Epilogue dual-string barrier evaluation

I6

Promotional item (Budget $20 each or less)

I7

Promotional item (Budget over $20 each)

Award of Excellence

  • Upright Digital: Galtway Industries - 10-Year Awards

Lantern Award: Romero Creative & Marketing: Catalyst Christmas Cooler

I8

Interactive presentation

Award of Excellence

  • SLB: The FPSO Coalition: Evolve to Perform Interactive Presentation
Category J:   Direct Mail
J1

Flat direct mail piece

Lantern Award: Pennebaker: Pennebaker Holiday Survival Essentials Guide

J2

Dimensional direct mailer

Award of Excellence

  • Pennebaker & True Anomaly Brewing: True Anomaly Wild Beer Marketing

Lantern Award: Romero Creative and Marketing: Pointsmith MAX Mailer

Category K:   Corporate
K1

Branding or rebranding campaign:

Award of Excellence

  • BlueByrd Strategic Sales & Marketing & Birkman International: Birkman International Brand Refresh Campaign
  • SLB: SLB. For a balanced planet.

Lantern Award: Craig Group: Rebranding Campaign for C&D Scrap Metal

K2

Identity standards / manual:

Award of Excellence

  • BlueByrd Strategic Sales & Marketing & Birkman International: Birkman International's Refreshed Identity Standards

Lantern Award: Digi-Clicks: Mama Lycha Brand Guidelines

K3

Logo design

Award of Excellence

  • Marketing Refresh: Bridging Sustainability and Energy Through Logo Design

Lantern Award: Upright Digital: Maverick Ray Law Logo

K5

Annual report

Award of Excellence

  • Raven Creative: Orion Engineered Carbons Annual Sustainability Report

Lantern Award: BrandExtract: Milestone 2022 Sustainability Report

Category L:   Internal Communications
L4

Internal Communications Strategy

Award of Excellence

  • Pennebaker & BKV: BKV Bravos Value Recognition Campaign
  • Upright Digital: Key Energy Services - New Hire Message

Lantern Award: GD Energy Products: GD Energy Products' Internal Communications Program

Category M:   Public Relations
M2

Single PR effort:

Award of Excellence

  • PaigePR: Local Industrial Real Estate Deal Makes National Headlines

Lantern Award: #CreativeAF Consulting - MUZE Marketing & Management: Blake's Last Burger

Category N:   Non Profile
N2

Single non-profit effort:

Award of Excellence

  • AVANCE-Houston, Inc.: AVANCE Houston Learns All About Texas
  • Insperity: Corporate Citizenship Activity at InCompass 2023

Lantern Award: Foster Marketing: Houston GPA Midstream Inaugural Pickleball Tournament

Category O:   Integrated Marketing Communications Program
O1

Integrated marketing communications program (Budget $50,000 or less)

Award of Excellence

  • BrandExtract: HBMA Lantern Awards 2022 Call for Entries
  • KPMG International: Net Zero Urban Program
  • Pennebaker & Nine Energy Service: Nine HSE Campaign
  • Paige PR: CEO & Founder, Lonnie Smith, & Turnco Elevate Their Brand, Leveraging Industry Expertise

Lantern Award: TGS: TGS Well Data Analytics Campaign

O2

Integrated marketing communications program (Budget $100,000 to $200,000)

Award of Excellence

  • Pro-Frac Services: ProFrac E-Fleet Launch Campaign
  • SLB: SureRock Enhanced Sidewall Coring Solution—Integrated Marketing Campaign

Lantern Award: Pennebaker & BKV: BKV Bravos Value Recognition Campaign

O3

Integrated marketing communications program (Budget over $200,000)

Award of Excellence

  • Craig Group: Integrated Marketing Communications Program for C&D Scrap Metal
  • Pennebaker & Drager: Dräger FDIC 2023 Trade Show Integrated Campaign

Lantern Award: SLB: The FPSO Coalition: Evolve to Perform campaign

O4

Lead generation campaign

Award of Excellence

  • BrandExtract: RPRV HubSpot Campaign

Lantern Award: BlueByrd Strategic Sales & Marketing: SLB EFWI Lead Generation Campaign for SEG IMAGE

Category P:   Content Marketing Program
P1

Email campaign:

Award of Excellence

  • BlueByrd Strategic Sales and Marketing: BlueByrd's Fractional CMO Email Campaign

Lantern Award: BrandExtract: ManhattanLife Producer Spotlight Campaign

P2

Blog:

Lantern Award: Marketing Refresh: Increasing Visibility for a Local Sign Company

P3

eBook:

Lantern Award: BlueByrd Strategic Sales & Marketing & Birkman International: Birkman Content Marketing Campaign for Team Culture Ebook  

P4

Case Study:

Award of Excellence

SLB: Cornell University SLB Geothermal Project

P5

White Paper:

Award of Excellence

  • Univar Solutions: The Future of Chemical and Ingredient Distribution: Creating value through expertise, innovation, and reliability

Lantern Award: Highway 9 Consulting: Ideal Energy Solutions 'Work Greener, Not Harder' White Paper

Category R:   Broadcast
Researching the elements of the marketing mix, competitors, markets, etc., dealing with customers.
R1

TV commercial (single or campaign)

Lantern Award: Digi-Clicks: Mama Lycha TV Commercial

R3

Webinar, webcast, or podcast:

Award of Excellence

  • Upright Digital: In-Basin Observation Podcast

Lantern Award: SLB: SureRock Enhanced Sidewall Coring Solution

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