Enter?

All marketers and producers of business-to-business (B2B) communications for industry or professional audiences, including shareholder communications, within the state of Texas are eligible to enter the Lantern Awards of Texas competition. This includes non-profit fundraising directed toward corporate donors as well as HBMA members and non-members alike. Review all the categories to determine how to best enter your work.

Entries are limited to B2B communications. No consumer marketing materials will be accepted.

To Enter?

All entries must have been produced in Texas or for use by a Texas company and implemented in the United States between September 1, 2021 through August 31, 2024.

Entries submitted to previous Lantern Awards of Texas competitions are ineligible. Let the rest of us have a chance at the pot.

All entry forms must be filled out and submitted online. Negligence to do so will result in disqualification.

Entry Online

We only accept entries digitally, and every entry must submit ONE digital board. See board details under Display Board Specifications.

Content included in your online entry must conform to the following specifications:

1. Clearly indicate the category in which you want your work to compete.

2. Write a description of the criteria: selling proposition/objectives, target audience strategy/implementation, creativity, and results.

3. For each entry, upload a high res pdf or jpg (300 dpi). Multiple files may be uploaded.

4. For all entries in Categories A–D, and some in M, N, and O, video file(s) or web link(s) illustrating why the entry should win in that award category should be submitted online with any required login/password to link(s) field on the entry form. If a program does not run, or the link fails to work, it will not be judged (unlimited number of web links with your submission).

Entries may be submitted in more than one award category. Individual campaign components can be entered both as single elements and as a group in a campaign category.

Entry fees are calculated based on the number of entries and the number of categories into which they are entered (i.e., a single entry submitted in two categories will incur two entry fees).

ALL award winners are invited to attend the Gala and Exhibition for recognition.

Contact Us

Specifications

We require every entry to be submitted with ONE digital board. We will be printing boards for those who have been selected as Lantern and Award of Excellence winners. These will be displayed at the gala and exhibition in November. Utilize the space on the board to best tell the story for each entry. No oversized board files will be printed. Only ONE board per entry will be printed.

Notes

If your submission is a winner of either a Lantern Award or an Award of Excellence you will be notified the first week of October.

Entry fees are calculated based on the number of entries and the number of categories into which they are entered (i.e., a single entry submitted in two categories will incur two entry fees).

ALL award winners are requested to attend the Gala and Exhibition for recognition on November 21, 2024.

Packages

Sponsorships are going fast, but opportunities are still available! Contact us at info@houstonbma.org.

For Entry

DEADLINE of Friday, September 20, 2024 by 11:59 p.m.
Make sure your entries are in by the deadline. Submit entries at lanternawardsentry.com

Criteria

The Lantern Awards Committee assembles a wise panel of seasoned marketing professionals typically from outside of the state of Texas.

These objective, expert judges are a key reason why the Lantern Awards have been recognized as Houstons most prestigious marketing and advertising awards competition dedicated solely to the B2B industry.

The selected judges dedicate their time and expertise to participate in a rigorous process of judging the contest entries and selecting award recipients.

Each entry is independently reviewed by THREE judges and scored in four categories, each worth 25 points each:

• Selling Proposition / Objectives: What was your intended goal for the marketing piece, including planned time-frame for the marketing message and expected measurable results?

Target Audience / Strategy / Implementation: Who is selling what to whom and why might they be interested? How was it used within the strategy created? What KPI was used?

• Creativity: Does the creative work address your intended goal? Is the style of the creative work well suited for the audience? Is there something unique and memorable about the creative elements? How does it stand apart from competitors?

• Results: What were the specific, measurable, behavioral results as related to the original objective? Using the KPI mentioned in #2, describe your results with statistics and tracking data.

The judging scores for each entry are tallied into a total cumulative score, which is used to determine winners of Lantern Awards and Awards of Excellence. The judges reconvene to select Rookie of the Year, Agency of the Year, Best of Oil & Gas, Best of Show, and Judges' Choice from overall Lantern Award winners.

Awards Of Excellence

A Lantern Award is given to the highest-scoring entry out of all Awards of Excellence within each category. Only one Lantern Award is presented per category; however, one is not necessarily granted for every category. An Award of Excellence is presented to the next highest-ranked piece(s) in recognition for marketing excellence within each category.

Special Awards Selected from individual category Lantern Award winners.

• Rookie of the Year Selected by judges from first-time entrants receiving a Lantern Award

• Agency of the Year Selected by judges from agencies receiving a Lantern Award

• Best of Oil & Gas Selected by judges from overall Lantern Award winners

• Best of Show* Selected by judges from overall Lantern Award winners

• People's Choice Selected during the gala by attendees from all displayed entries

• Judges' Choice Selected by the judges for an entry that did not win a Lantern Award, but the judges felt was deserving of special consideration

All winning entries will be revealed on November 21, 2024, at the Lantern Awards Ceremony and Gala. One award will be presented for each winning entry. Additional copies of awards may be purchased after the awards presentation.

Questions?